Barefoot Bay Apparel
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Apparel

Get your favorite lake (any lake) displayed on any apparel item


Adult   Kids

Kids


What We Do

That love of your favorite lake is a shared experience. 

At Barefoot Bay, we aim to spark connections and conversations about lake life and all the memories it creates by artfully framing the shape of your favorite lake on our unique t-shirts and hats. 

We offer shirts and hats that not only celebrate freshwater fun but also promote freshwater conservation and sustainability, and we donate back to organizations/associations that support those efforts.  

No matter where your favorite lake is located, no matter how many shirts or hats you want...we've got you covered. 

We'd bet a drink at the sandbar that wherever you are, people will either recognize that lake's unique image on your shirt or hat, or ask you 'what is that?', and then the conversation starts, recounting and sharing lake experiences, and (psst, ask where they can get their own shirt or hat).

Our Story

Before Adirondack chairs started showing up on suburban lawns everywhere, our family was counting down the days until we could leave Chicago to be at our lake in the Adirondacks. We spent our summers boating, fishing, and swimming at the lake. Our Adirondack camp seemed to grow depending on how many friends and family members were coming to stay with us. The sleeping bags underneath the kitchen table were a coveted crashing spot. Telling stories and singing along to all types of music made even better by our dad and cousins strumming their guitars.

Anyone who has ever spent time at a lake understands the wave of good vibes lake life creates.

We want to share our love of lake life with those who enjoy dangling their feet from the dock, bonding on boats, chilling on the lawn, partying at a sandbar, casting off the pier, or hanging by the bonfire at night. Whether you live down south having these experiences year-round, or up north watching the whitecaps usher in sweaters...lake life is one of those experiences that makes life fun!

To this day, our bond with family and friends grows stronger each summer by the connections we share. Our family continues these shared experiences, good times, and memories flowing in and around our beloved lake, still surprising and making us smile after all these years.

John & Michelle

Partners


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FAQ

A: The NSR/BB Branded 'Lake Shirts' feature the No Shoes Reefs logo on the front of the shirt, and the lake on the back. The NSR/BB hats display the lake on the front of the hat and the No Shoes Reefs logo on the back of the hat.

The Barefoot Bay Branded 'Lake Shirts' feature the Barefoot Bay 'feet' on the front of the shirt, and the lake on the back. The Barefoot Bay hats display the lake on the front of the hat and the Barefoot Bay logo on the back of the hat.
A: It is way more fun without the lake name! We see it all the time, someone sees a cool and interesting image on the back of a shirt or hat and inevitably someone asks, "What is that?" That is when the fun conversation starts!
A: If we partner with an association or organization, the funds go directly to that association or organization with products ordered from that lake (or lakes). When we don't have a partnership with a specific association or organization, then we donate the money to organizations that support freshwater initiatives determined by No Shoes Reefs and Barefoot Bay. Reach out to us to see if we can help donate to your project at support@barefootbay.net